Recent article from The Times on Mario Testino plus new exhibition of his work in London during July 2008.Mario Testino: a portrait of celebrityWhat is it about the fashion photographer that makes him the go-to guy for Kate, Madonna, Diana et al?
Kate Moss by Mario TestinoHere's Mario Testino in the arts pages of The Times. But is the world's highest-paid fashion photographer an artist? “Of course! How can you not be when you have to come up with ideas every day?” says Testino through thick Latin vowels, a little umbraged and still languid from a flight from the States, where he's wrapped up a lucrative Michael Corrs advertising campaign, a photo story for American Vogue and something edgier in a magazine called V where he most recently shot the supermodel Stephanie Seymour sitting on the lavatory but made her look better than normal people will ever hope to look in their lives. Commerce, he says, excites him - but so what? “Fine artists sell their pieces for £1 million so they're also commercial. I think you can use your art to create desire and sell.”
Even peeing can be aspirational if Testino is at the other end of the camera and top models, pop singers, royalty and actresses trust him to create that “brave” new look crucial to any beautiful woman's long-term survival in the public eye. It was at his suggestion that Diana, Princess of Wales, had her hair straightened for those seminal pictures; that the model Agness Deyn peroxided and chopped hers off (Testino denies having dumped her from the Burberry campaign: “It wasn't a vendetta or cancelling or killing! I use people then I don't use them then I bring them back”); and that Claudia Schiffer stripped off - for the first time - for the cover of German Vogue's “sex” issue, which Testino guest-edited.
Testino, who says he is repelled by ugliness, is the king of rehabilitating career makeovers. He started off shooting models but has branched out to shooting “real people and [trying] to make them look like models”.
He is just back from New York and on his way to a holiday in Ibiza - a brief chink in a self-imposed schedule where sleep is snatched on trans-Atlantic flights (“A glass of red wine and I'm out”). Weekends are non-existent. He has a boyfriend but nowhere he calls home: “I don't really live anywhere.” Where, then, does he put his stuff? “It's a good question this, because my stuff has become nothing! My stuff is my Acne jeans, some Dior sneakers and some shoes and navy blue socks, navy blue shirts from Versace, navy blue jumpers from Prada. And my jacket.”
This is a preppy get-up that reflects not just the expensive lifestyle that he promotes in his photographs but his conservative nature. He abhors vulgarity and has no time for people he considers to be second-rate: “I've never understood Heidi Klum's success. I've never worked with her. What has she got? She's blonde. What else?”
He refused to play himself in the Sex and the City film because it would have been naff, he says. He's never watched the show.
His London studio is undergoing a revamp, so instead we are upstairs in a private members' bar in Notting Hill.Testino looks healthy at 53, a little jowly, tall, debonair, steely - which is surprising given how the internet is peppered with photographs of him grinning broadly at parties with his arm around just about anyone. He can be trivial but he is not camp and, as anybody who has ever been photographed by him will tell you, “disarmingly open”. On the subject of his mother: “I'm very lucky, because she has never cared about the sexual preference of her children.” Raised a Roman Catholic, “I am not a believer in what the Church preaches. I don't go to Mass or anything. But I have a belief. Because most people I know who don't believe, whenever there's a real problem they all of a sudden believe. And I am wary of that, saying, ‘I don't believe', and the aircraft is falling and I'm like, ‘Oh God, please save me'.”
After hundreds of Vanity Fair goddesses, umpteen Versace campaigns, the cover of Madonna's Ray of Light album, most of the time what Testino attempts he succeeds in. There is, however, one notable exception: Margaret Thatcher, whom he photographed for British Vogue's July issue and who seems to have been transformed by his lens into a snarling Tussaud's exhibit, her wrinkles smoothed by post-production chicanery.
Testino says: “I think it was a successful picture in that it was a document and it was a moment of history. I don't think it was a successful picture in the same way as the Diana pictures, where I managed to bring out something in [Diana] that we hadn't seen.”
Thatcher's age made things difficult, he says, because 82-year-olds tend to be immune to self-reinvention. But one suspects that Testino's rampant visual optimism didn't sit so well with his subject matter. “Avedon was a fabulous photographer for catching an off moment,” he says. “They didn't necessarily look beautiful, they might look melancholic or they might look scared.” Testino, by contrast, simply wants “to make people look good”.
When Testino first came to London from his native Peru in the late 1970s, he was “a bit of a pest” in the eyes of the Vogue fashionistas, who would refer to him as “that man from South America” who hung about their offices. Testino had fled degrees in economics, law and international relations, which he found boring. A glum job as a waiter taught him some lessons about human psychology. “It was interesting being looked down on,” he says. “The tackiest people always treat other people badly.”
He says that his family is middle-class but this seems like an understatement when he reveals that his father liked to fly the family (Testino has five siblings) to New York in business class. As a young man, Testino knew that “I needed and wanted to earn a living. I didn't want to wait for an hour for a bus after leaving a nightclub - I wanted a taxi”.
His heart was set on fashion photography but “I realised that all the fashion photographers in London had to do a lot of mixed jobs - they could get a Vogue assignment but they also had to do the Littlewoods catalogue and that wasn't what I wanted to do.”
Persistence, happenstance, charm and talent combined to set him on the right path. He met and photographed Lucinda Chambers, now the fashion director of British Vogue, before either of them had jobs and knew Carine Roitfeld long before she became editor of French Vogue. In the 1980s he was still under Vogue's radar, shooting bizarre photographs for Harpers & Queen (like the pop music videos of the time they contained strong, often irrelevant, narratives). It was the 1990s before he hit his stride thanks to collaborations with Tom Ford and Roitfeld. His success, he says, liberated him to be more experimental - the Gucci campaign in which Carmen Kass had a G shaved into her pubic hair was Testino's.
But is he an artist? His private art collection is coveted by Charles Saatchi. But although the art crowd is happy for him to turn up at their parties, they're less happy counting him as one of their own. One art-world insider described Testino to me as a celebrity portraitist who “takes pictures of pretty girls”. Perhaps this is connected to Testino's conservatism and his allergy to ugliness.
“I don't like a tormented photograph,” he says, adding that his photographs are not shallow, but subtly draw the viewer in. “Something attracts you in them but the attraction isn't because she has a pot on her head or tonnes of make-up and weird clothes and weird everything.”
He is irked by the notion that his charm makes his photographs: “Many people when I started didn't believe I was a good fashion photographer and probably they still think that. A lot of fashion photographers will do the same sort of image for many years; it's easier to be successful if you do that. If you want to do movement, colour, black and white, men, women, studio outdoors, daylight, no light, flash - that's me.”
His photographs promote conspicuous consumption, he works for big conglomerates and he doesn't want to give up work because it would mean an end to his glamorous lifestyle. He's an admirer of Thatcher: “I don't know whether everything she did was right but I think she helped the country as such.”
Any other politicians he wants to photograph? “No, not really, because they come and go.” But so do models. “Yes, I know, but they're beautiful, they have to come and go. They're only perfect for a certain time in their lives.”
If they're lucky Testino's magic camera will intervene.
Article by Sophie Marsh in The Times, Monday 30th June 2008.Mario Testino: Obsessed By You is at Phillips de Pury, Howick Place, London SW1, July 3-26 (www.phillipsdepury.com; 020-7318 4010)